The principal use of these calendars is to showcase work Asset has facilitated throughout the previous year, their products’ ubiquity throughout the country and suitability for any application. This allows prospective customers to see how Asset’s products might work for them in future projects.
Since Asset has a wide range of products offering protection in countless applications and situations images must be chosen carefully to focus on key areas. Throughout the year we photograph Asset’s products, therefore, we amass a vast library of images we can use for this project. We visit existing long-running installations to capture the products’ necessity as work progresses; new installation night works and post-install photography to ensure we capture all stages of installation and the product in use.
The calendar design originates from Asset’s established brand but has seen evolutionary changes over the years to draw more focus towards the product images. Elements such as thick borders on inset images and an overlay behind the product logos are used to draw some attention to alternate views of the products and product brands. A strip across the lower section of the image includes specific information about the product name and location.
The front page of the calendar features the images from each month and logos of the products contained within. The lower part of each month’s page contains the current month’s dates in the centre with the past and future month on each side. The inclusion of the past and future month is to allow for forward planning without the need to flip through.
The backboard includes Asset’s contact details and is slightly taller than the rest of the pages, so it is constantly visible.
This item will be used for 12 months so we make sure it is produced using high-quality materials that ensure it looks its best throughout the year. Metallic silver is printed throughout the calendar to provide a high-value feel in common with Asset’s high-quality products.
As mentioned previously, we capture a great deal of images throughout the year by making numerous site visits across the UK. We have worked with Asset for many years and have built a vast library of images which we are able to take advantage of.
SW1 prides itself in getting the right shot to portray products in the best light. When digital processing is required, however, we use the latest Photoshop software to remove blemishes, lens flares or items that couldn’t be excluded while shooting. We ensure the best look for these products by balancing colours, reducing haze and increasing clarity to make sure they look as they would in person.