We started this project by creating plans for the frame work that would accentuate the products on display and highlight the artwork and specs on the factsheets/posters. The display also needed to be branded between each company without clashing.
The plans were proposed to the client in the form of technical drawings and also as 3D digital drawings (CGI). The plans featured a square centre masthead with the two-brand logos alternating on each side. This gave space for four of the products to be placed on each of the corners of the stand area. Above the products were to be display units that would feature a poster on one side and an image of the product in-situ on the other.
Highways UK Invitation
The invitation was designed to be A5 size and attached to an email inviting people to the joint stand at the show. Both companies emailed this out so the design had to include information and logos from both.
It was important for the stand number and event information to be most prominent as these were what the openers of the email needed to know first. The design of the invitation followed on from the joint brochure. The pictures also had an overlay placed on top of them so that the colour of each brand was clearly shown and made the design aesthetically appealing.
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