The main difference this year was the stand size, being smaller, we started this project by creating plans for the framework which would accentuate the products on display and highlight the artwork and specs on the factsheets/posters. The display also needed to be clearly branded between each company whilst not clashing.
The plans featured a square centre masthead with the two-brand logos alternating on each side. This gave us space for four of the products to be placed on each corner of the stand area. Above the products were display units which would feature a poster on one side and an image of the product in-situ on the other to highlight usage and product benefits and specifications.
Light beverages, including coffee, were to be served at the show so a sleeve was created to promote both companies. It was important that the cups were bright and eye catching so they could be seen as people walked around the show.
The design of the cup sleeve followed on from the joint branding and datasheets. Product images were placed underneath brand colours so that the colour of each were clearly shown and made the design aesthetically appealing.