Concept
Following the worldwide Indian Motorcycle branding guidelines. we designed the handbook to be image focussed to keep it visually appealing. Photographs for the booklet were supplied from their worldwide image bank.
Content Design
The content needed to be informative so the layout of the text was important to make sure it was easy to read. Tables are in a red, white and cream colour scheme, to highlight information and make it easy to interpret. The text was rewritten for the booklet to make it easier to digest, as well as making it more suitable for the UK dealers and marketplace.
Alongside the booklet, SW1 wrote a covering letter explaining what was inside the package. This communicated why it was important to follow the booklet and gave contact information for Indian Motorcycles.
Printing
Indian Motorcycle is a luxury brand so we PUR bound the booklet to give it a high-end finish. PUR Binding a form of perfect binding, where the pages and cover are glued together at the spine and the other three sides of the book are trimmed as needed to give them clean “perfect” edges.