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Indian Motorcycle UK Dealer Handbook

Indian Motorcycle gave us a brief to design the official dealership handbook, for existing and new dealers, welcoming them to the Indian Motorcycle brand. The handbook will inform them of how to be the best dealer of Indian Motorcycle.

Indian Motorcycle logo_R134_G38_B51

Concept

Following the worldwide Indian Motorcycle branding guidelines. we designed the handbook to be image focussed to keep it visually appealing. Photographs for the booklet were supplied from their worldwide image bank.

Lydford Website Design
Lydford Website Design

Content Design  

The content needed to be informative so the layout of the text was important to make sure it was easy to read. Tables are in a red, white and cream colour scheme, to highlight information and make it easy to interpret. The text was rewritten for the booklet to make it easier to digest, as well as making it more suitable for the UK dealers and marketplace.

Alongside the booklet, SW1 wrote a covering letter explaining what was inside the package. This communicated why it was important to follow the booklet and gave contact information for Indian Motorcycles.

 

Lydford Website Design
Lydford Website Design

Printing

Indian Motorcycle is a luxury brand so we PUR bound the booklet to give it a high-end finish. PUR Binding a form of perfect binding, where the pages and cover are glued together at the spine and the other three sides of the book are trimmed as needed to give them clean “perfect” edges.