Lydford Caravan and Camping Park New Website

 

Lydford Caravan and Camping Park approached us asking us to redesign and build them a new website that was modernised and up-to-date. This meant a redesign of the logo was needed to go with the new website as the company did not have a current logo.

Lydford Logo Social 03

Logo

Previously the logo design was the business name and number, this has been redesigned, incorporating icons related to caravan and camping. The logo design links in with the website that uses camping icons throughout.

New website optimisation

We optimised the Lydford Caravan and Camping Park’s website to make it optimised for search engines this will grow the quality and quantity of website traffic. By rewriting the content for each page and making sure the important information was displayed and organised ensured that the site is SEO friendly. It is fully responsive therefore you are able to view the website on any screen size, such as a phone, laptop or tablet. This also allows the site to rank higher on search engines.

The website has a specific bookings page that links to a third party booking site to allow ease of booking for the customers but also for Lydford Caravan and Camping Park to easily collate the information.

For more information on website design, hosting and maintenance get in touch or call us on 01823 772613

Imac Mockup Lydford Websiteold

Old Website

Imac Mockup Lydford Websitenew

New Website

Design

Modernising the website meant keeping consistent branding and colour scheme, that is fitting for a caravan and camping park business.

The new website design has allowed for better use of the photos provided, more have been displayed of the park than previously. The use of imagery helped to make the local activities page more visually appealing and easy to read. The images on the website have also been optimised for fast loading.

Screenshot 2020 07 08 At 15.47.38

Tariffs Page

The Tariffs page for the website has been redesigned so that it is easy for potential customers to identify the pitch they want and see how much it will cost. 

Screenshot 2020 07 08 At 15.47.48

Tariffs Table

This is helped with a colour coded table and season guide. Meaning that customers will be more likely to book, as they are able to understand the pricing structure.

Screenshot 2020 07 08 At 15.48.40

Book Online Page

There is a nod to the previous website design by using a similar wave design at the top and bottom of each page. The wave design represents the hills and landscape that surrounds the campsite.

Screenshot 2020 07 08 At 15.52.03

Footer

The footer can be seen at the bottom of every page on the website.

Content

Content has been rewritten and organised throughout the new website to make it easier to read in smaller chunks.

A hierarchy of text is important in the design as it allows the reader to understand at a glance the order of importance of the information. The title is larger and bold. Whereas the body text is smaller, regular and grey. These features make the text easier to understand.

Interested in working with SW1?

Get in touch to discuss your next project.