The Polaris motto for the new Ranger Diesel; durable, dependable, capable epitomises perfectly what the product stands for. As a result, a design style was specifically chosen so that would become synonymous with the Ranger. Reflecting the product’s colour and design elements throughout the exhibition stand and drawing attention to the Ranger’s class-leading specifications alongside the family of Polaris vehicles.
As well as the existing lattice stand structures used for this project, SW1 commissioned bespoke heavy-duty stands to compliment the artwork and to be as durable as the product it’s advertising. It was important for our client that the exhibition stand for the Royal Highland Show could easily be transported as it would be used throughout 2019 and all over the country.
It was important for us and the client that Polaris stands out from the crowd. Our design was eye catching and uncomplicated, achieving that aim and fulfilling the clients brief.
For the exhibition, we produced art work for large format printing this included 3 small tri-lights, 3 large tri-lights and 5 banners which were suspended in the frame work.
The bespoke designed and built 3-sided vehicle stands, each had a different focus on the Polaris off road vehicle markets. From agricultural utility vehicles to RZR racing and concentrating on class leading technology with the new Ranger Diesel and Ranger EV – the electric standard.
Having worked with Polaris for many years and by making numerous visits to demo days, shows and events, we have built a vast library of images that we can take advantage of.
SW1 prides itself in getting the right shot to portray a product and message in the best light, images are processed efficiently and accurately achieving the best shot every time.