The new websites incorporate eye catching call to actions. Serving a purpose to attract prospects and drive business to the Shooting Range. An effective call to action (CTA) button results in more leads for the website. The call to action is asking the website visitor to perform a specific action such as “Book Lanes”. The button is clear using purple and at the top of each page in the banner. Almost every page of the website has a bold call to action button.
Another key component was that the new websites are mobile and tablet friendly as many people use their smartphone or tablet to access the internet. The website now features new images that are optimised to make it fast loading.
Social Media Integration
Social media has become an integral part of our society and is essential for businesses. Linking the social media profiles to the website is a way to keep in touch with customers and keep them engaged with the business. Therefore they wanted their website to integrate with their social media to allow them to do this.
The social media profiles are prominently linked on every page in the footer on the Ranges website. The homepage also features a Facebook feed, which makes use of social sharing buttons. Making social sharing easy.
The corporate brochure designed by us is interactive and outlines all of The Ranges services and what they can do for their customers, current and prospective. The design is image led and links in with the website to make it professional and easily identifiable as part of The Ranges.
Wiltshire shooting centre needed an online platform where customers could buy their products. This led to the design and development of an e commerce site. This allows customers to buy Wiltshire shooting centre products at their own convenience at any time of day. The online shop can be filtered by categories and price if needed, making the shop easier to navigate. The website also has a member access area which allows users to view previous purchases made.