SW1 was asked to create a four-page brochure for XLR to include attractive images, services information, and contact details for each location. With no previous brochure of this kind, SW1 had a clean slate to create a brochure that stood out.
The only requirement was that the brochure be consistent with the XLR brand. While the images show the luxury interiors of the jet centres, text was also needed to provide all relevant information about the services provided at each location.
Design cues were taken from the XLR logo and website. Elements, such as thin dividers, were used to create a sharp look. A starkly simple grid layout was chosen for the content in order to let the images speak for themselves with no unnecessary distractions.
The front cover’s minimalist design was influenced by the XLR website. No images of the jet centres were used so none were singled out over the others.
Special finishes were used to ensure the quality of the brochure was consistent with the XLR brand. The brochure itself was covered with a soft-touch laminate for an enhanced premium feel and the logo employed a high-shine silver foil.
Both of these finishes, alongside the 400gsm silk printing material, exude luxury and harmonise with the XLR brand.