polaris uk & ireland

 

Polaris UK & Ireland approached us to increase social media interaction through targeted advertising and posts.

We have achieved consistent figures for engagement, reach and likes.

social media management

Polaris UK & Ireland approached us with a goal of increasing their online presence through social media while building a community for end-users and dealers to share their joined passion for Polaris vehicles and off-roading.

We assumed complete control of their Facebook and Twitter profiles to ensure a consolidated experience that the community would find interesting and engaging. We also ensured the messaging aspect of these were monitored closely to provide quick responses.

By using audience-specific paid advertising and choosing engaging relevant content for their Facebook feed, we have increased Polaris’s reach by over 2,000% since beginning our strategy. Alongside this increase, we have also increased their Facebook likes by over 500%.

The results have far exceeded Polaris UK & Ireland’s expectations and we continue to work with them on this and other projects.

We wanted to achieve more on Social Media platforms but didn’t have the time to do it properly. SW1 has transformed how we handle the platforms and we now see Social Media as a viable, understandable marketing tool which gets us some great results. We also have access to a really handy dashboard which provides us with instant reports showing our advertising spend along with audience reach and interaction.

Sarah Johnson

Marketing Specialist, Polaris Britain Ltd

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facebook likes

%

facebook reach

%

facebook engagements

*Figures show percentage increase over an 11-month period.

targeted event advertising

Events and shows are a huge part of the Polaris UK & Ireland marketing strategy and we work closely with them throughout the show season to ensure we push targeted advertising to individuals within specific areas whom also share interests in off-roading.

This strategy ensures we can reach as many people as possible who may be interested in going to an event to see their products and discuss which vehicle and options would suit them best. Most event advertising reached more than 40,000 individuals over their campaign periods, which far exceeded quoted numbers for print advertising.

total reach

page likes

event responses

*Figures shown are rounded to the nearest whole value in the interest of data protection.

detailed analytics

All of our Social Media Management packages include detailed website and social media analytics reports each month as standard to make sure our work is completely transparent with our customers. By providing this service our customers can see exactly what has performed well and where some have fallen short so we can work together to improve our campaigns in an ever-evolving strategy.

Our reports also show percentage change figures (compared with the previous period) which provides quick-reference data to ensure we maintain our goals and also highlight other areas that require improvement. We also provide an online dashboard that can be accessed at any time so our customers can view their analytics whenever they want over whichever period they like: today, last 7 days, last 30 days, and so on.

Our social media reporting and online dashboard service can be integrated with Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. It also supports integration with Google Analytics, AdWords, Sheets and Search Console; Facebook Ads, AdRoll, Bing Ads and Webmaster Tools; email campaign services Mail Chimp, Campaign Monitor, Constant Contact and Active Campaign; and call tracking services CallRail, Call Tracking Metrics, Avanser, Marchex and WhatConverts.

This means our reports and online dashboard consolidate all our customer analytics into one easily accessible location.

age

  • 18–24 15%
  • 25–34 20%
  • 35–44 25%
  • 45–54 22%
  • 55–64 11%
  • 65+ 7%

devices

  • desktop 45%
  • mobile 30%
  • tablet 25%

gender

  • male 70%
  • female 30%
*Graph figures are for illustrative purposes only.