The Aim: As a charity for disabled people their website needed to be accessible to everyone. The club has an active blog and wanted to let their members aware when new content is available to view.
The Aim: As a charity for disabled people their website needed to be accessible to everyone. The club has an active blog and wanted to let their members aware when new content is available to view.
The Undertaking: Cowes Sailability already employed a copy writer so SW1 was able to work alongside them to improve the tone of the site to be more friendly and positive with a text speech feature to make it accessible to more people. We made the site image focused so it was clear to the viewer how the club helped people with specially adapted boats for wheelchairs.
To keep their members up to date with events and news the copy writer creates a newsletter and translates that onto the website blog. SW1 helped them to set up an email for their newsletter to tie in with the blog that would be emailed to members once a month will snippets of the news stories which were available to read in full on the website. Plus, a pop-up window was employed asking for sign-ups to the newsletter.
The Undertaking: Cowes Sailability already employed a copy writer so SW1 was able to work alongside them to improve the tone of the site to be more friendly and positive with a text speech feature to make it accessible to more people. We made the site image focused so it was clear to the viewer how the club helped people with specially adapted boats for wheelchairs.
To keep their members up to date with events and news the copy writer creates a newsletter and translates that onto the website blog. SW1 helped them to set up an email for their newsletter to tie in with the blog that would be emailed to members once a month will snippets of the news stories which were available to read in full on the website. Plus, a pop-up window was employed asking for sign-ups to the newsletter.
The Result: The Cowes Sailability club saw a marked increase in the newsletter sign-ups which in turn increased website traffic. The site also received more organic traffic and a growth in the utilisation of the text speech feature. SW1 continue to work alongside the copy writer to keep the blog up to date and send out the monthly newsletter.