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LMS Highways

 

Previously LMS had separate leaflets for each of their product ranges which were given to prospective customers in a folder. They felt it would be easier for clients to have everything in one place, in one brochure, so we were tasked with this amalgamation.

corporate brochure

The brief was flexible, and we were able to put our stamp on the design, whilst ensuring the logo usage and fonts were set to their brand guidelines.

Using the advertising brief for LMS that utilised the shapes within their logo we decided to follow this through into their brochure.

Design

As this brochure was combining different aspects of LMS’s business the design needed to reflect this while maintaining consistency throughout. To achieve this each double page spread has a different layout for that product range but the colour palette was kept to branding. A theme of rectangles and circles was used throughout keeping the information segmented into easy to digest, bite-size chunks.

Cover

For the cover, a more abstract approach was taken to be attention grabbing, as no one image could portray the range of services LMS provide. The rectangles were used to reflect the concrete replacement service and orange was incorporated as a nod to LMS fixing or repairing roads and bridges.