The Aim: To refresh the current text logo and increase organic search ranking and enable visitors to book their stay online.
The Undertaking: Icons are a great way to update the style of a logo and tell the viewer what the business is, so SW1 included camping and caravan icons in Lydford’s new logo and throughout the website. The website was rewritten and optimized for SEO and a booking page was created to link to Lydford’s third party booking site.
The Result: A much clearer website that rapidly climbed the search rankings. Visitors began to comment how easy it was to book their stay and they would be recommending the camp site to their friends. SW1 continue to keep the website up to date behind the scenes and update any prices changes or information as needed.
Other projects with Lydford Caravan and Camping Park – social media management.