The last two years have completely changed how businesses interact with their customers. With over 5 billion people worldwide using the internet on a daily basis, it is no surprise that more and more businesses are relying on various digital marketing tactics to get the word out about their brand. If you’re thinking of investing in digital marketing, here are some digital marketing strategies that you can use to conquer the digital space and win your customers’ hearts.
Build a Mobile-Optimized, User-Friendly Website
Your business website acts as your digital storefront and is the first thing prospective customers see when they find your business online. As such, your website has to represent your brand values and the services you offer accurately.
Moreover, a majority of consumers pre-research their products online before they make a purchase. So if they can’t find information about your services, business address, or contact details, they will lose trust in your brand and choose your competition.
Optimize Your Website for SEO
Most consumers don’t go past the first page of Google search results. So if your website doesn’t show up there, your customers won’t know you exist. And if they don’t know about your brand, they can’t buy from you.
This is where search engine optimization or SEO comes in. The main goal of SEO is to have your site show up on search results when people loop up keywords related to your business. This can lead to an increase in traffic, conversions and sales for your business.
Create a Google Business Profile
Google Business Profile is a free tool that makes it easy for customers to find your business on Google Maps. You can claim your business listing and add photos and videos to make it stand out from the crowd. You can also respond directly to reviews, which helps build trust and loyalty among existing customers as well as attract new ones.
Remember, consistency is key to ranking high in search engines, so make sure all the information in your listings matches the data on your website. Even the most minor things can make a huge difference when filling in your business details. For example, suppose your business name is “XYZ Restaurant” on one site and “XYZ’s Restaurant” on another—search engines will mistake them for two different practices and index them incorrectly.
Use Customer Reviews to Enhance Your Brand Story
Reviews are a great way to enhance your brand story, build trust with potential customers and show them what they can expect from your business.
Reviews have been shown to increase sales, decrease returns and even improve SEO rankings. They also give you the opportunity to tell your own story in an authentic way that doesn’t involve paid ads or influencers (which people tend not to trust as much). In addition, you can share customer testimonials on your website and social media pages to increase customer trust in your brand.
There’s no denying it—digital marketing is essential to growing your business. From SEO and reputation management to managing Google Business Profile listings, there are a lot of different things you can do that will help expand your brand online. But the key is using all of these tactics together in order to create an effective digital marketing strategy that works for your business.
To find out if your current digital marketing strategy is working as it should and where you can improve, get in touch with SW1 Creative Marketing for a Business Snapshot Report. Contact us today for more information.