Privacy Policy.

PRIVACY POLICY (sw1.co.uk)
Last updated: 18 December 2025

1. Who we are
This website (sw1.co.uk) is operated by S.W.1 Limited (“SW1”, “we”, “us”, “our”). We are the data controller for personal data processed through this website.

S.W.1 Limited (Company No. 02628507)
Registered office: The Studio, 1 The Gables, Wellington, Somerset, TA21 8JB, United Kingdom
Telephone: 01823 772613
Contact form: https://sw1.co.uk/contact-us/

Data protection fee registration:
We are registered as a data controller with the UK Information Commissioner’s Office (ICO).
Our ICO registration number is Z5296483.

2. What this policy covers
This policy explains how we collect, use, share and protect personal data when you browse our site, contact us, or otherwise interact with us via sw1.co.uk.

3. The personal data we collect
We may collect and process:
• Information you provide: name, email address, telephone number, company name, and the content of your enquiry (for example via our contact form).
• Technical/usage data: IP address, device type, browser type, pages visited, and how you use the website.
• Cookie and preference data: your cookie choices and, where permitted, analytics data (see Cookie Policy).

4. How we use your personal data
We use your personal data to:
• Respond to enquiries and communicate with you about your request.
• Provide information about our services where appropriate.
• Improve our website, keep it secure, and prevent spam/abuse.
• Maintain business records and handle administration.

5. Lawful bases for processing
Under UK GDPR, we rely on the following lawful bases, depending on the context:
• Legitimate interests – for running and improving our business, responding to enquiries, maintaining website security, and preventing fraud/spam.
• Contract / steps to enter a contract – where processing is necessary to provide a quote or deliver services.
• Consent – where required (for example, for non-essential cookies and some marketing communications).
• Legal obligation – where we must keep records to comply with law (e.g. accounting/tax requirements).

6. Marketing
If you choose to receive marketing communications from us, you can opt out at any time by using the unsubscribe link (where provided) or by contacting us via our contact form.

7. Cookies and analytics
We use cookies and similar technologies. Non-essential cookies (such as analytics cookies) are used only where you have provided consent via our cookie controls. For more information, please see our Cookie Policy.

8. Sharing your data
We may share personal data with trusted suppliers who help us operate our website and business (for example, website hosting, IT support, analytics, and email/communications providers). They process data only on our instructions and must keep it secure.

We do not sell your personal data.

9. International transfers
Some of our suppliers may process data outside the UK. Where this happens, we put appropriate safeguards in place (for example, contractual protections) to help protect your data.

10. How long we keep your data
We keep personal data only for as long as necessary:
• Enquiries: typically up to 24 months after our last meaningful contact (unless you become a client).
• Client work: for the duration of the relationship and for as long as required for legal, tax, and professional purposes.
• Marketing lists: until you unsubscribe or we stop using the list.
• Cookies: according to the cookie lifetimes shown in our cookie controls and/or browser settings.

11. Your rights
You have rights under UK data protection law, including the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion (in certain circumstances)
• Restrict or object to processing (in certain circumstances)
• Withdraw consent (where we rely on consent)
• Lodge a complaint with the ICO

12. Complaints
If you have concerns, please contact us first via our contact form. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

13. Links to other websites
Our website may contain links to third-party websites. We’re not responsible for their content or privacy practices.

14. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top shows when it was most recently revised.