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Alo UK Quicke Newsletter

 

The Client: Alo UK – manufacturer of front loaders and implements.

The Project: Quicke Newsletter

Quicke Black Solo Logo

The Aim: Alo UK has a network of dealerships that stock their products across the UK. To keep them up to date with news, events, and product releases and updates Alo UK wanted to send them a newsletter by post and email.

Quicke Black Solo Logo

The Aim: Alo UK has a network of dealerships that stock their products across the UK. To keep them up to date with news, events, and product releases and updates Alo UK wanted to send them a newsletter by post and email.

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15985 Quicke Newsletter V53 Scaled
15985 Quicke Newsletter V5 Scaled
15985 Quicke Newsletter V52 Scaled

The Undertaking: This newsletter was the first for Alo UK so they took prompts from SW1 as to what would work, we wanted to ensure the newsletter didn’t go straight in the bin and was read; pictures are key to this. As Alo UK were a new client to us we decided to photograph their staff and new premises so that their dealers could put a face to the voice, as a lot of their communication is done by telephone. This mode of communication would be new for their dealers from them too, so it needed to be clear, concise, and attractive.

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The Result: Alo UK received several calls complimenting them on their newsletter and how good it was to have highlights from them all in one place. Many dealers have found they receive a lot of correspondence, each with a different message, to have it all together was great. The first issue was very successful, so plans have been put in place to continue with these.

Other projects with Alo UK – social media management, virtual show website, exhibition stands, dealer email marketing.