The Aim: Highways UK is a trade show for the infrastructure industry. Asset VRS are part of the Hill & Smith group and other companies from the group would be exhibiting with Asset across two stands. SW1 needed to create a design where every company were represented in an equal and cohesive manner across the stands.
The Aim: Highways UK is a trade show for the infrastructure industry. Asset VRS are part of the Hill & Smith group and other companies from the group would be exhibiting with Asset across two stands. SW1 needed to create a design where every company were represented in an equal and cohesive manner across the stands.
The Undertaking: During the planning process SW1 arranged the products from each company in sections and used carpeting in one colour across both stands and the aisle to bring unity between the stands. This strategy was utilised in the graphics too with large in-situ shots and a band of colour across the whole stand made up of each companies’ colours. Product videos in the form of a television wall wrapping around t a 90˚ angle were employed as a focal point.
Other projects with Asset VRS – product brochure, annual calendar, social media management, onsite product photography, website build and management, print advertising.
